The "Stop Doing" HookPsychological trigger: Loss aversion
Stop adding features, start removing them.
The Curiosity-Gap HookPsychological trigger: Curiosity
Why users churn in the first 7 days (and how to fix it).
The Numbered-List HookPsychological trigger: Clarity
5 tools that replace a whole team.
The Shocking-Stat HookPsychological trigger: Disbelief
90% of trial users never come back. Here's why.
The Bold-Claim HookPsychological trigger: Confidence
This is the only metric your startup should track.
The Before / After HookPsychological trigger: Proof
Our signup flow before and after one change.
The Unpopular-Opinion HookPsychological trigger: Debate
Unpopular opinion: your roadmap is too long.
The "If You…" HookPsychological trigger: Identification
If users sign up but never activate, read this.
The Open-Question HookPsychological trigger: Open loop
Why do users leave right after signing up?
The Costly-Lesson HookPsychological trigger: Trust
We built features nobody used. Here's what we learned.
The Warning-Signs HookPsychological trigger: Self-protection
4 signs your users are about to churn.
The Easy-Way HookPsychological trigger: Effort-saving
Cut churn without adding a single feature.
The Myth-Buster HookPsychological trigger: Revelation
The truth about 'more features', they lose customers.
The "Steal This" HookPsychological trigger: Generosity
Steal my onboarding flow that cut churn in half.
The POV HookPsychological trigger: Immersion
POV: the tool does in one click what took an hour.
The "How I" HookPsychological trigger: Proof
How I cut our churn by 40% in one quarter.
The "X vs Y" HookPsychological trigger: Decision
Build vs buy, which actually saves you money?
The "Save This" HookPsychological trigger: Future-value
Save this before your next tool subscription.
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