Stop Doing
Loss aversionStop ordering the main course, order these two sides instead.
Stop asking for well-done steak, here's what you're missing.
Stop skipping the specials board, that's where the chef plays.
Curiosity Gap
CuriosityThe dish our staff orders that's not on your radar.
What really happens in our kitchen before you arrive.
The best time to visit any restaurant, according to chefs.
Numbered List
Clarity5 dishes our regulars order that first-timers miss.
4 dishes that taste better shared than ordered alone.
5 things good restaurants never do, and we don't either.
Shocking Stat
Disbelief90% of guests order this wrong, and miss the best part.
Our chef tastes every sauce about 30 times a night.
Most guests decide what to order in under a minute.
Bold Claim
ConfidenceThis is the best thing on our menu, and it's not what you think.
Our bread alone is worth the trip.
The best seat in the house isn't by the window.
Before / After
ProofThe same kitchen, before and after our new chef.
From farm crate to your plate in 40 minutes.
What one year of feedback did to our menu.
Unpopular Opinion
DebateUnpopular opinion: dessert should come first.
Unpopular opinion: big menus mean frozen food.
Unpopular opinion: the house wine is often the best deal.
If Youโฆ
IdentificationIf you always order the same dish, read this.
If you never know what to order, this is for you.
If you're planning a date night, read this first.
Open Question
Open loopWhy does the same pasta taste better here than at home?
Why does restaurant food taste richer than home cooking?
Why do chefs hate when you ask for sauce on the side?
Costly Lesson
TrustWe almost cut this dish. The reviews saved it.
We opened with 40 dishes. Now we have 12, and we're busier.
Our worst review taught us more than 100 good ones.
Warning Signs
Self-protection3 signs a restaurant reheats instead of cooking fresh.
4 signs the seafood isn't fresh, before you order.
3 signs you're in a tourist trap restaurant.
Easy Way
Effort-savingRestaurant-level flavor at home, without the fancy equipment.
A perfect dinner party without spending all day cooking.
Crispy restaurant fries at home without a deep fryer.
Myth Buster
RevelationThe truth about 'fresh' menus, read this first.
The truth about 'chef's specials', they're not leftovers.
The truth about tipping, here's where the money really goes.
Steal This
GenerositySteal our chef's trick for restaurant-level steak.
Steal our house dressing recipe, guests ask for it daily.
Steal our chef's 3 rules for seasoning anything.
POV
ImmersionPOV: the first bite makes the whole table go quiet.
POV: the waiter says 'great choice' and actually means it.
POV: you came for dinner and stayed until closing.
How I
ProofHow I get a table at fully-booked restaurants.
How we built a menu with only 12 dishes and zero waste.
How we filled our tables on Tuesday nights.
X vs Y
DecisionReservation vs walk-in, which gets the better table?
Tasting menu vs ร la carte, which is better value?
Butter vs olive oil, what do chefs actually cook with?
Save This
Future-valueSave this for your next night out.
Save this before your next anniversary dinner.
Save this before you order steak again.
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