Stop Doing
Loss aversionStop apologizing for your prices, here's why they're fair.
Stop selling only online, here's what markets taught me.
Stop copying trends, your style is what sells.
Curiosity Gap
CuriosityWhat goes into one piece that the price never shows.
What buyers notice first in a handmade product photo.
The real cost of the 'cheap' handmade you see online.
Numbered List
Clarity5 reasons handmade beats mass-produced every time.
5 handmade gifts people treasure for years.
4 materials I'll never use again, and why.
Shocking Stat
DisbeliefOne piece takes 8 hours, here's why it costs what it does.
One handmade mug goes through 12 steps before it's yours.
Most handmade sellers earn less than minimum wage per hour.
Bold Claim
ConfidenceYou're not buying an object. You're buying hours of craft.
The story behind the piece is what people really buy.
Your first 10 sales should come from people who know you.
Before / After
ProofFrom raw material to finished piece in 7 slides.
My first candle vs the one I make today.
What a year of posting my process did to my sales.
Unpopular Opinion
DebateUnpopular opinion: cheap handmade isn't a deal.
Unpopular opinion: Etsy fees are worth it.
Unpopular opinion: discounts hurt handmade brands.
If Youโฆ
IdentificationIf buyers say 'too expensive,' read this.
If friends love your work but never buy, read this.
If you're burning out making orders, this is for you.
Open Question
Open loopWhy does handmade last when factory-made falls apart?
Why do some handmade shops sell out in minutes?
Why do people pay more for things made by hand?
Costly Lesson
TrustI underpriced my work for a year. Here's the fix.
I said yes to a custom order I hated. Never again.
I made 100 pieces nobody bought. Here's what I learned.
Warning Signs
Self-protection4 signs you're underpricing your handmade work.
3 signs a 'handmade' product is actually mass-produced.
5 signs it's time to raise your prices.
Easy Way
Effort-savingMake your product photos sell, without a studio.
Get your first 100 customers without paid ads.
Package orders beautifully without expensive boxes.
Myth Buster
RevelationThe truth about 'cheaper handmade', it costs you more.
The truth about 'passive income' from crafts.
The truth about handmade being 'too expensive'.
Steal This
GenerositySteal my pricing formula for handmade work.
Steal my product photo setup that costs under $20.
Steal my message template for custom order requests.
POV
ImmersionPOV: you unwrap something made just for you.
POV: a customer sends a photo of your piece in their home.
POV: your restock sells out before you finish your coffee.
How I
ProofHow I turned a hobby into a waitlist.
How I made my first $1,000 from handmade jewelry.
How I find time to create with a full-time job.
X vs Y
DecisionHandmade vs factory, which lasts longer?
Etsy vs your own website, where should you sell?
Made to order vs ready stock, which is less stressful?
Save This
Future-valueSave this before you price your next piece.
Save this before your first craft market.
Save this before you launch your shop.
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