Stop Doing
Loss aversionStop asking for 'just a trim', say this instead.
Stop washing your hair with body wash.
Stop shaving against the grain if you get razor bumps.
Curiosity Gap
CuriosityWhat your barber can tell from your hairline.
The one product that makes any haircut look better.
Why your haircut looks great for only 3 days.
Numbered List
Clarity5 haircuts that work for thinning hair.
4 beard mistakes that make you look older.
3 haircuts that suit almost every face shape.
Shocking Stat
DisbeliefMost men use the wrong amount of styling product.
By 35, most men notice some hair loss. Here's what helps.
Most guys wait twice as long as they should between cuts.
Bold Claim
ConfidenceThe right haircut changes your face more than the gym.
A clean neckline makes any haircut look fresh.
Beard oil is the only product every beard needs.
Before / After
ProofHe walked in with a lockdown haircut. Look at him now.
Same guy, beard vs clean shave.
What 3 months of growing out a fade looks like.
Unpopular Opinion
DebateUnpopular opinion: not everyone should have a beard.
Unpopular opinion: skin fades are overrated.
Unpopular opinion: you should cut your hair before a big event, not on the day.
If Youโฆ
IdentificationIf your hair sticks up no matter what, read this.
If your beard grows in patchy, this is for you.
If you've had the same haircut since school, read this.
Open Question
Open loopWhy does your haircut look different when you style it at home?
Why does your beard itch in the first two weeks?
Why do some guys always look freshly cut?
Costly Lesson
TrustI cut my own hair during lockdown. Never again.
I opened my shop without a booking system. Chaos.
I ignored my receding hairline for years. Here's what I'd do now.
Warning Signs
Self-protection4 signs you need a new barber.
3 signs your haircut doesn't suit your face shape.
5 signs you're using the wrong hair product.
Easy Way
Effort-savingStyle your hair in 2 minutes without a blow dryer.
Grow a fuller beard without supplements.
Keep your fade sharp between cuts without a trimmer.
Myth Buster
RevelationThe truth about shaving, it doesn't make hair grow thicker.
The truth about hats and hair loss.
The truth about expensive pomade, it's how you apply it.
Steal This
GenerositySteal my 3-step routine for a beard that looks groomed.
Steal the exact words to ask your barber for a great cut.
Steal my morning styling routine for messy hair.
POV
ImmersionPOV: you leave the barber and check yourself in every window.
POV: your barber knows your cut without you saying a word.
POV: fresh cut on a Friday afternoon.
How I
ProofHow I fill my chair 6 days a week with Instagram.
How I fixed my patchy beard in 3 months.
How I keep regulars coming back every 3 weeks.
X vs Y
DecisionPomade vs clay, which is right for your hair?
Barber vs salon, where should men get their hair cut?
Straight razor vs cartridge, which gives a better shave?
Save This
Future-valueSave this and show it to your barber.
Save this before you grow out your beard.
Save this before your wedding haircut.
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