Stop Doing
Loss aversionStop spraying cleaner directly on your screens.
Stop mixing bleach with other cleaners, it's dangerous.
Stop cleaning your windows on sunny days.
Curiosity Gap
CuriosityWhat professional cleaners clean first in every home.
The dirtiest spot in your kitchen (it's not the bin).
Why your house gets dusty again in 2 days.
Numbered List
Clarity5 things you should clean every week but don't.
4 cleaning products pros never use.
3 things to do before the cleaners arrive.
Shocking Stat
DisbeliefYour kitchen sponge can hold more bacteria than your toilet.
Most people clean their phone less than once a month.
The average person spends hours a week cleaning. Pros do it in a fraction.
Bold Claim
ConfidenceA microfiber cloth beats any expensive cleaning product.
Cleaning top to bottom is the only order that works.
15 minutes a day beats a 4-hour Saturday clean.
Before / After
ProofThis oven before and after one professional clean.
A move-out apartment, before and after our team.
Grout that looked black, now white again.
Unpopular Opinion
DebateUnpopular opinion: you don't need a different cleaner for every surface.
Unpopular opinion: paying for cleaning is self-care, not laziness.
Unpopular opinion: vinegar isn't a miracle cleaner.
If Youโฆ
IdentificationIf your home is clean but still smells, read this.
If you spend every weekend cleaning, this is for you.
If you're moving out and want your deposit back, read this.
Open Question
Open loopWhy do your glass surfaces always streak?
Why does your washing machine smell?
Why does the shower get moldy so fast?
Costly Lesson
TrustI used the wrong product on marble. It's still etched.
We underquoted our first big job and lost money.
I hired the cheapest cleaner once. Here's what happened.
Warning Signs
Self-protection4 signs your home needs a deep clean, not a tidy-up.
3 signs your cleaning service is cutting corners.
5 signs you have hidden mold at home.
Easy Way
Effort-savingA clean home all week without cleaning every day.
Remove limescale without harsh chemicals.
Clean your oven without scrubbing for hours.
Myth Buster
RevelationThe truth about bleach, it doesn't clean dirt.
The truth about 'eco' cleaning products.
The truth about feather dusters, they just move dust around.
Steal This
GenerositySteal our 20-minute daily reset routine.
Steal our move-out checklist that gets deposits back.
Steal our pro order for cleaning a bathroom.
POV
ImmersionPOV: you come home and the cleaners have been.
POV: the landlord inspects and finds nothing.
POV: Sunday morning and there's nothing to clean.
How I
ProofHow I clean a whole flat in 90 minutes.
How we grew a cleaning business to 10 staff in a year.
How I keep a white sofa white with two kids.
X vs Y
DecisionSteam mop vs regular mop, which cleans better?
Regular cleaning vs deep clean, what do you need?
Robot vacuum vs regular vacuum, is it worth it?
Save This
Future-valueSave this before your spring cleaning.
Save this before you move out.
Save this before you hire a cleaning service.
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